How to Create Great English Language Blog Content for International Growth

 11/2023 Wil Reidie

There are so many things that B2B websites need to get right when growing internationally. Local website optimization with relevant currencies, imagery, and contact details are all massively important, but really are just the tip of the iceberg.

To develop the trust and connection with new leads beyond Finland in English-speaking markets to the point they are ready to become customers, your website content needs to be faultless. It’s not enough just to translate your words, you need to truly “speak their language”.

There are a lot of steps involved in optimizing this process of course. And a particularly important step is creating high-quality English language blog content that your new potential customers can take value from.

In this blog post, we will explore the importance of crafting outstanding English content and provide valuable advice to help Finnish B2B companies thrive in international markets.

1. Understand the Global Reach of English

The first step in your international expansion journey is to acknowledge the global reach of the English language. English is the most widely spoken second language worldwide and serves as the primary language for international business, making it a gateway to countless opportunities. By communicating in English, Finnish B2B companies can tap into new markets and connect with a diverse global audience.

2. Tailor Content to Your Audience

Before creating English language blog content, it’s crucial to understand your target audience in international markets. Conduct thorough research to grasp their preferences, needs, and pain points. Tailoring your content to address these aspects will resonate more effectively with potential customers. Utilize localization techniques to ensure cultural sensitivity and relevance in different regions

3. Embrace SEO Best Practices

To maximize the impact of your English blog content, embrace search engine optimization (SEO) best practices. Incorporate relevant keywords, meta descriptions, and alt tags. This will help your content rank higher in search engines, making it more accessible to your target audience and driving organic traffic to your website. This great article from Neil Patel explores the length content should be for maximum SEO effect. His suggestion? 2000 words is the sweet spot. So think about longer, very informative articles over short ones.

4. Invest in Professional Translation and consider a native -level English speaker:

While many Finnish individuals have a good command of English, for B2B content aimed at international markets, it’s often advisable to invest in professional translation services. Accurate, culturally adapted translations can elevate the quality of your content and establish trust with a wider audience. To ensure your English blog content truly resonates with international audiences, consider engaging a native English speaker or a professional content writer with a strong command of the language. They can help you maintain the authenticity and fluency of your content, which is vital in building credibility.

5. Consistency is key

Consistency in content creation is a must for international growth. Develop an editorial calendar and stick to it. Regularly updated content not only keeps your audience engaged but also signals to search engines that your website is relevant and trustworthy.

6. Showcase Expertise and Thought Leadership

One way to stand out in international markets is by showcasing your company’s expertise and thought leadership. Create content that:

  1. addresses industry trends
  2. offers valuable insights from your employees
  3. provides solutions to common challenges.

By positioning your company as an authority in your field, you’ll attract international clients seeking your unique expertise.

7. Utilize Multimodal Content

English blog content isn’t limited to just text. Incorporate visual elements like images, infographics, and videos to engage a broader audience. This approach can make complex information more accessible and shareable, increasing your content’s reach and impact.

8. Leverage Social Media and Networking

Promote your English blog content through social media platforms and engage with your audience. Participate in industry-related forums and discussions. Building relationships and actively participating in global conversations can increase your company’s visibility and credibility.

9. Monitor and Adapt

Regularly monitor the performance of your English language blog content. Use tools like Google Analytics to measure website traffic, audience engagement, and conversion rates. Analyze the data to adapt your content strategy and optimize your efforts for maximum impact.

10. Use relevant tools

Improving your English language blog content as a non-native speaker can be achieved through a combination of tools and practices. Here are some useful tools and resources to help you write better English blog content:

    1. Grammarly: Grammarly is a popular writing assistant tool that can help you with grammar, spelling, punctuation, and even suggest style improvements. It’s available as a browser extension and a standalone application.
    2. Hemingway Editor: Hemingway Editor helps you simplify your writing and make it more reader-friendly. It highlights complex sentences, adverbs, and passive voice, making your content clearer and more concise.
    3. ProWritingAid: This is another comprehensive writing improvement tool that offers suggestions for grammar, style, and readability. It also provides in-depth reports on your writing.
    4. Google Translate: While not perfect, Google Translate can be useful for checking the meaning and usage of specific words or phrases. Be cautious and verify translations, as it’s not always completely accurate.

11. Style advice

By creating great B2B content, the potential to connect with a worldwide audience is at your fingertips. Nevertheless, when composing content in a language foreign to you, effectively communicating with this international readership can present challenges. To ensure that your message is crystal clear and your writing resonates with a diverse global audience, consider these valuable guidelines:

    1. Simplicity and Clarity: Employ straightforward and uncomplicated language. Simplicity is your ally, particularly for readers who are not native English speakers. Avoid the use of intricate vocabulary and phrases that may be unfamiliar to your audience.
    2. Clear of Cultural References: When writing for an international readership, it’s crucial to sidestep cultural references that might alienate some readers. Stick to universally comprehensible themes and ideas that resonate with a broad spectrum of people.
    3. Organize with Clear Headings: Enhance readability by dividing your content into digestible sections with well-defined headings and subheadings. This structure makes your writing more approachable and easier to follow.

And finally - get in touch with us.

For Finnish B2B companies looking to achieve international growth, creating great English language blog content is a vital step. English is a global language, and crafting high-quality content in this language will open doors to new markets, connect with diverse audiences, and position your company as a credible and trusted global player.

At Digital Boost 360, we are experts in creating powerful content that will boost SEO, engage new customers, and get your website seen.

Sign up below for a free SEO analysis to start your journey with us to create great website content.

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The analysis includes:

  • Analysis of your current website keywords
  • Finding the most important keywords for your content to target
  • Development proposals

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