In reporting, we believe in simplicity, systematicity, and clarity. Most of the reporting can be done with free tools, and initially, the reporting of the customer’s different phases is usually summarized in simple excel-style tables and, after locking the KPI figures, in e.g. Data Studio-style visual graphs.
In our opinion, the most important thing in reporting is the link to optimization and continuous improvement, i.e. relative changes must be easy to notice so that the focus of development is always at the right stage.